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FOR IMMEDIATE RELEASE SEMA 2019
South Hall Upper
Booth #35039
Contact:
Stacey Harris
Pathfinders Advertising
cell: 219-393-9552
sharris@pathfind.com

LEER® INTRODUCES EXCLUSIVE

LEER GEAR COLLECTION OF PRODUCTS AND LIFESTYLE GEAR

Elkhart, Ind. (November 1, 2019) – Industry research has shown that truck owners spend significantly more dollars on accessories and aftermarket purchases for their trucks than do owners of similarly priced cars. Keeping up with that trend, LEER® is introducing its own exclusive line of care products and lifestyle gear at at this year’s SEMA Show.

“We are grateful for a strong brand loyalty with our consumers,” said Kerri Walker, Vice President of Marketing for LEER. “That’s why we developed a collection of products and gear available exclusively through LEER Dealers. We believe our customers will appreciate merchandise positioned specifically for them and their needs,”

Initially, the LEER Gear collection debuts seven supplemental, premium quality truck products including:

  • LEER Roof Top Tent – with open dimensions of 96”x56”x52” this tent can accommodate up to 3 people (maximum static weight of 600lbs)
  • 25 Quart Cooler – keeps items cold for up to 132 hours and certified bear resistant
  • Recovery Kit by Bubba Rope – 100% double-braided nylon rope with vinyl armor coating
  • Convertible Cargo Caddy – includes 3 adjustable compartments, 2 removable sub-dividers and 13 pockets, made of waterproof material
  • Tonneau Cover Cleaner – cleans and brightens hard and soft tonneau covers. May also be used on fabric or vinyl convertible tops and car bras, and any matte surface
  • Tonneau Cover Protectant – brightens surfaces and prevents cracking and fading. Also provides UV protection to tonneau covers or any rubber, vinyl or plastic vehicle surface
  • Truck Cap Protectant –shines and protects truck caps as well as other hard vehicle surfaces such as fiberglass, clear coat, gel coat, plastic, stainless steel, and glass

“Our goal is to provide useful, premium-quality accessories to LEER customers while helping our LEER dealers increase brand awareness, build customer loyalty, and enhance their business,” said Walker. “We look forward to adding to the collection with other products in 2020.”

About LEER

With U.S.-based manufacturing facilities in Woodland, Calif., Elkhart, Ind., and Milton, Penn., LEER is a recognized innovator and leader in the truck cap and tonneau industry. The company delivers products of the highest quality, enhancing the lives of truck owners and expanding the functionality of the trucks they drive and depend upon. LEER has built the industry’s largest distributor network, providing products and unparalleled service to truck owners in every U.S. state, and every corner of North America. As part of the veteran-owned Truck Accessories Group LLC, LEER benefits from extensive engineering, design and mold-making resources and expertise. For more information, please visit www.LEER.com and Facebook.

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