Ford asks LEER to take aim at young new pickup truck customers - LEER Ford Ranger Zero Gravity Project Truck says "Go For It!"

When Ford Motor Company enlisted the help of LEER and its Project Truck team for a build up of their compact Ranger pickup, the assignment was clear: Win the attention and approval of young, entry-level truck buyers. Ford knows that developing approval for the Ford brand while customers are young can lead to life-long brand loyalty - and life-long purchases of Ford trucks.

LEER enlisted the help of young, street-wise customizers and designers to turn the affordable Ranger into a true urban legend, pumping up the performance and power of every aspect of the vehicle. From under-the-hood tweaks, to interior upgrades, to exterior enhancements, and near-nuclear-powered audio and video, the LEER "Zero Gravity" Ranger has it all.

Importantly, though, the extreme makeover of the Ranger used aftermarket accessories, proving that a dream machine can start as a basic pickup, with upgrades coming as time and budget allow. That's the kind of customizing young truck owners find most appealing. (See the Project Truck participants here)

After the dust had settled, over two dozen top-flight manufacturers and marketers had taken the Frontier from stock to stunning! The result was a notable combination of great looks and great performance - a truck that delivers style and substance.

The Ford Motor Company was clearly pleased, selecting the LEER truck to win its highly-coveted Product Excellence Award at SEMA/Las Vegas, then awarding its Exterior Design Award at the SEMA Spring Expo in Indianapolis.

The LEER Ranger "Zero Gravity" project truck will live on in brochures, ads, catalogs and posters, doing its part to tell the truck-buying public that custom dreams can come true, with a little time, talent and imagination.

Of course none of this would be possible without the support and contributions of the remarkable Project Truck team of accessories marketers and manufacturers. You are encouraged to learn more about each of them by clicking on the links below.